Eugene Weiss
Head of Animation & Creative director
Selected Works
About me
Capabilities:
Creative Direction
Visual Systems
Creative Production
Team Scaling & Leadership
Motion & 3D
Pipeline & Operations
My background
I lead creative and animation teams the way a product team should be led – with clear metrics, real ownership, and processes that scale without breaking quality. Over 7 years I’ve grown from animator to running a department end-to-end: hiring, mentoring, P&L, partnerships, production pipeline, stakeholder and C-level collaboration. Built the animation department from scratch to 14 direct reports; at peak – 20+ people across animation, design, and illustration under my creative direction.
My approach
I believe that in any business, people always come first – not the other way around. I prefer to keep processes transparent and lead by example through active hands-on involvement, because I see the leader's place as being on stage, not behind it. I take responsibility, especially in uncertain situations, and when there's no clear answer, I move fast, make decisions myself, and delegate tasks to the right people based on their level of ownership. I build systems and automation that give people the freedom to focus on work that actually inspires them. I also stay very close to what's happening in the industry, constantly analyzing where things are heading – often before they get there.
Career
(2021 - now) Head of Animation & Creative Director at Icons8 LLC
(2025 - now) Studio Lead | Product Lead at VisualPharm
(2022 - 2025) Lottie animator at Telegram & VK
(2018 - 2022) Freelance Motion Graphic Designer

