2D Animation & Creative Direction

Over 2,500 assets created for business, marketing, and UI. When building the animations we always kept two things in mind — the product should improve user experience, but also bring artistic animation into the commercial space.
Beyond the standard formats, part of the library comes in Lottie JSON, raster web formats for maximum performance, and interactive animations. Every source file was made to high standards with the end user in mind — easy to pick up and use.
Tools: After Effects, Moho, Procreate, Rive, Hana.